Brand attachment: a review and future research
AS Shimul - Journal of Brand Management, 2022 - Springer
This paper conducts an integrative review and provides a synthesisation of key themes in
the brand attachment literature. A total of 171 papers were selected and analysed using a …
the brand attachment literature. A total of 171 papers were selected and analysed using a …
The role of digital influencers in brand recommendation: Examining their impact on engagement, expected value and purchase intention
D Jiménez-Castillo, R Sánchez-Fernández - International journal of …, 2019 - Elsevier
Despite the growing interest in digital influencers as a brand communication tool in recent
years, much remains to be explored to understand how they can build a bond with their …
years, much remains to be explored to understand how they can build a bond with their …
Social media influencer (SMI) as a human brand–a need fulfillment perspective
Purpose Social media influencers (SMIs) are becoming a powerful force within the
marketing and branding landscape, with several leading brands opting to use SMI …
marketing and branding landscape, with several leading brands opting to use SMI …
An analysis of the impact of personality traits towards augmented reality in online shopping
The Internet as a shopping and purchasing medium has become an extensively researched
topic. Augmented realty, in particular, allows consumers to explore their options and make …
topic. Augmented realty, in particular, allows consumers to explore their options and make …
Emotional brand attachment and attitude toward brand extension
A Vahdat, H Hafezniya, Y Jabarzadeh… - Services Marketing …, 2020 - Taylor & Francis
This study aims to investigate how emotional brand attachment contributes to attitude toward
brand extension. Data were collected from 1236 users of Apple and Samsung Smartphones …
brand extension. Data were collected from 1236 users of Apple and Samsung Smartphones …
Exploring hotel brand attachment: The mediating role of sentimental value
Brand attachment is at the core of building strong consumer brand relationships, which has
important strategic significance for hotel enterprises and brands in acquiring a sustainable …
important strategic significance for hotel enterprises and brands in acquiring a sustainable …
Purchase intention behavior of halal cosmetics. Comparing study between Indonesia and Malaysia millennial generation
MS Md Saad, MR Maulani - Journal of Islamic Accounting and …, 2024 - emerald.com
Purpose Few studies only focus on halal cosmetics, although several previous studies have
examined halal food and beverages. This study aims to explore the relationship between …
examined halal food and beverages. This study aims to explore the relationship between …
How does social media influencer credibility blow the promotional horn? A dual mediation model
MH Shoukat, KM Selem… - Journal of Relationship …, 2023 - Taylor & Francis
The ability of social media influencers (SMIs) to shape their followers' intentions to purchase
the recommended brands (IPB) by creating content on social media platforms is critical. This …
the recommended brands (IPB) by creating content on social media platforms is critical. This …
What drives followers-influencer intention in influencer marketing? The perspectives of emotional attachment and quality of information
This study aims to determine to which extent perceived information quality and emotional
attachment with digital influencers can shape the purchase intention of consumers while …
attachment with digital influencers can shape the purchase intention of consumers while …
Impact of perceived influence, virtual interactivity on consumer purchase intentions through the path of brand image and brand expected value
Many researchers are currently showing interest in researching consumers who are
purchasing the products with the help of new tools, and new kinds of markets are emerging …
purchasing the products with the help of new tools, and new kinds of markets are emerging …