In the realm of digital transformation, Blockchain technologies are considered prominent for
managing agrifood supply chains due to their contribution to traceability, safety, quality …

The integration of big data analytics in digital marketing has fundamentally transformed how
organizations understand and influence consumer behavior. This systematic review …

Though the customer journey (CJ) is gaining traction, its limited customer focus overlooks
the dynamics characterizing other stakeholders'(eg, employees'/suppliers') journeys, thus …

Purpose The paper's main goal is to examine the relationship between the video marketing
of financial technologies (Fintechs) and their vulnerable website customers' brand …

Customer journeys in tourism are becoming more complex, often including multiple touch
points that can influence expectations, experiences, and travel behaviors. The management …

Purpose An increasing number of retailers is trying to stimulate customers by embedding
augmented reality (AR) features such as video try-on into the online shopping experience …

Purpose Digital advertising enables retailers to rely on large volumes of data on consumers
and even leverage artificial intelligence (AI) to target consumers online with personalised …

This research aims to understand the link between perceived innovativeness and customer
satisfaction in the fine-dining catering segment. By employing a mixed-method approach …

Abundant user‐generated content has increasingly driven consumers to form or modify their
purchasing decisions based on interactions with other consumers, although the extant …

Though firms are making substantial investments in the customer journey (CJ), the return on
these investments remains tenuous, yielding a critical need for enhanced CJ-related …