[HTML][HTML] The impact of virtual, augmented and mixed reality technologies on the customer experience
Abstract The arrival of Virtual-Reality, Augmented-Reality, and Mixed-Reality technologies is
shaping a new environment where physical and virtual objects are integrated at different …
shaping a new environment where physical and virtual objects are integrated at different …
[HTML][HTML] Effects of in-store live stream on consumers' offline purchase intention
Live stream marketing through social media has attracted the attention of digital retailing
marketers in recent years. However, there is a lack of evidence in understanding the …
marketers in recent years. However, there is a lack of evidence in understanding the …
Customer engagement behaviours in social media: capturing innovation opportunities
Purpose Social media brand pages have become instrumental in enabling customers to
voluntarily participate in providing feedback/ideas for improvement and collaboration with …
voluntarily participate in providing feedback/ideas for improvement and collaboration with …
Examining the key dimensions of customer experience quality in the hotel industry
I Alnawas, J Hemsley-Brown - Journal of Hospitality Marketing & …, 2019 - Taylor & Francis
Prior research examining the concept of customer experience quality (CEQ) is inconclusive
and incoherent regarding the number and the nature of experiences in the context of the …
and incoherent regarding the number and the nature of experiences in the context of the …
Holistic tourist experience in halal tourism evidence from Indonesian domestic tourists
This research explores the holistic experience in halal tourism and its consequence on
tourist satisfactions and tourist intentions. The data for this study were obtained from 479 …
tourist satisfactions and tourist intentions. The data for this study were obtained from 479 …
The impact of interactive technologies on the social experience: An empirical study in a cultural tourism context
F Ponsignon, M Derbaix - Tourism Management Perspectives, 2020 - Elsevier
This article purports to explore the impact of the four types of experiences-education,
entertainment, escapism, and aesthetics-proposed by Pine and Gilmore (1999) on the …
entertainment, escapism, and aesthetics-proposed by Pine and Gilmore (1999) on the …
The way to generate customer citizenship behavior with customer experience
This study explores the factors that influence customer citizenship behavior in the context of
the customer experience of a transportation application that incorporates the concept of the …
the customer experience of a transportation application that incorporates the concept of the …
Supporting service recipients to navigate complex service systems: An interdisciplinary scoping review
This scoping review aimed to identify potential factors from across eight disciplines'
approaches to complexity that could be positively applied to supporting services users to …
approaches to complexity that could be positively applied to supporting services users to …
Customer experience and commitment on eWOM and revisit intention: A case of Taladtongchom Thailand
W Paisri, C Ruanguttamanun… - Cogent Business & …, 2022 - Taylor & Francis
This study examines the effects of customer experience on electronic word of mouth (eWOM)
and revisit intention and investigates whether commitment mediates the relationship …
and revisit intention and investigates whether commitment mediates the relationship …
The impact of collective brand personification on happiness and brand loyalty
D Braxton, L Lau-Gesk - European Journal of Marketing, 2020 - emerald.com
Purpose Frontline service providers are a key touchpoint in a customer's overall experience
with a brand. Though they are recognized as important contributors to brand experiences …
with a brand. Though they are recognized as important contributors to brand experiences …