Factors influencing parasocial relationship in the virtual reality shopping environment: the moderating role of celebrity endorser dynamism
C Yuan, S Wang, Y Liu, JW Ma - Asia Pacific Journal of Marketing …, 2023 - emerald.com
Purpose This paper explores the driving factors of parasocial relationship (PSR) in the
virtual reality (VR) shopping environment, and how this relationship affects brand equity. The …
virtual reality (VR) shopping environment, and how this relationship affects brand equity. The …
科技視覺吸引力對線上演唱會閱聽眾社會臨場感, 擬社會互動與購票意願之影響.
周宇貞， 邱建傑 - Journal of Management & Systems, 2024 - search.ebscohost.com
自從全球遭受新冠肺炎疫情的衝擊以來, 許多實體演唱會紛紛取消, 流行音樂公司發展出線上
形式, 線上演唱會應運而生. 為使消費者在觀賞線上演唱會時也能得到感官上的豐富享受 …
形式, 線上演唱會應運而生. 為使消費者在觀賞線上演唱會時也能得到感官上的豐富享受 …
Presence in virtual hotel experience and purchase intention: The mediating role of decision comfort
S Rahimizhian, F Safaeimanesh… - … Handbook of Trends …, 2024 - taylorfrancis.com
In the hospitality industry, the emerging virtual reality (VR) technology is increasingly aligned
with various opportunities. Although VR as a marketing tool has the potential to transport …
with various opportunities. Although VR as a marketing tool has the potential to transport …