Food marketing strategies constantly use trendy messages, novel displays, colourful floor
decals, compelling store arrangements and other environmental triggers to exploit …

Advancing value creation has gained momentum in recent years due to the dramatic growth
of data-driven marketing analytics. As such, there is an ever-growing surge both in …

We provide research findings on the physics of aerosol and droplet dispersion relevant to
the hypothesized aerosol transmission of SARS-CoV-2 during the current pandemic. We …

The paper examines the opportunities in and possibilities arising from big data in retailing,
particularly along five major data dimensions—data pertaining to customers, products …

As a research domain, the retail sector has always had many appealing features, such as its
size, its multi-faceted and dynamic nature, the possibility for researchers to exploit their own …

Typically, shoppers' paths only cover less than half of the areas in a grocery store. Given that
shoppers often use physical products in the store as external memory cues, encouraging …

The pace of online shopping revenue growth means it is important for retailers and
manufacturers to understand how consumers behave online compared with their behaviour …

Basket analytics is a powerful tool in the retail context for acquiring knowledge about
consumer shopping habits and preferences. In this paper, we propose a business analytics …

Der Handel ist in Bewegung: Es entstehen neue Betriebsformen, Vertikalisten konkurrieren
mit klassischen Handelsorganisationen, elektronische und stationäre Kanäle werden in …

Handels “, das wir nun in der sechsten Auflage vorlegen. Mit diesem Buch soll der Leser
nach wie vor das sichere Gefühl haben, ein Werk in den Händen zu halten und zu lesen …