[图书][B] Advanced theory and practice in sport marketing
EC Schwarz, JD Hunter - 2017 - taylorfrancis.com
Effective marketing is essential for any successful sport organization, from elite international
teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory …
teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory …
Glory Out of Reflected Failure: The examination of how rivalry affects sport fans
CT Havard - Sport Management Review, 2014 - Elsevier
Most studies on participant or fan rivalry have employed quantitative methods to investigate
the phenomenon (Kilduff et al., 2010, Kimble and Cooper, 1992, Smith and Schwartz, 2003) …
the phenomenon (Kilduff et al., 2010, Kimble and Cooper, 1992, Smith and Schwartz, 2003) …
Enemies with benefits: The dual role of rivalry in shaping sports fans' identity
Research question: Rivalries in team sports are commonly conceptualized as a threat to the
fans' identity. Therefore, past research has mainly focused on the negative consequences …
fans' identity. Therefore, past research has mainly focused on the negative consequences …
Who's our Rival? Investigating the Influence of a New Intercollegiate Football Program on Rivalry Perceptions.
CT Havard, SL Shapiro… - Journal of Sport …, 2016 - search.ebscohost.com
The current study investigated the rivalry phenomenon surrounding a newly formed football
team. In particular, the current study examined how rivalry was fanned with other teams for a …
team. In particular, the current study examined how rivalry was fanned with other teams for a …
Reinvestigating the impact of conference realignment on rivalry in intercollegiate athletics
The current study investigated the influence of a US intercollegiate team competing in a new
conference for multiple seasons on fan perceptions of rival teams and likelihood of …
conference for multiple seasons on fan perceptions of rival teams and likelihood of …
Examining the impact of team identification and gender on rival perceptions and consumption intentions of intercollegiate athletics fans
The current study investigated rival perceptions using the Sport Rivalry Fan Perception
Scale (SRFPS)(Havard, Gray, Gould, Sharp, & Schaffer, 2013) on a group of male and …
Scale (SRFPS)(Havard, Gray, Gould, Sharp, & Schaffer, 2013) on a group of male and …
[PDF][PDF] Investigating rivalry in professional sport
CT Havard, M Hutchinson - International Journal of Sport …, 2017 - researchgate.net
The current study used the Sport Rivalry Fan Perception Scale (SRFPS: Havard, Gray,
Gould, Sharp, & Schaffer, 2013) to show that fans of professional sport teams reserved …
Gould, Sharp, & Schaffer, 2013) to show that fans of professional sport teams reserved …
[PDF][PDF] Investigating differences in fan rival perceptions between conferences in intercollegiate athletics
CT Havard, L Reams - Journal of Sport Behavior, 2016 - researchgate.net
Cody T. Havard is an assistant professor of Sport Commerce at The University of Memphis.
His research interests involve fan perceptions of rival teams, consumer behavior, and the …
His research interests involve fan perceptions of rival teams, consumer behavior, and the …
Attachment to sports conferences: An expanded model of points of attachment among professional, collegiate, and high school football fans
JSW Spinda, DL Wann, R Hardin - Communication & Sport, 2016 - journals.sagepub.com
This study examined points of attachment (POA), or how sports fans experience multiple
types of identification beyond team allegiance (eg, identification with players, coaches …
types of identification beyond team allegiance (eg, identification with players, coaches …
An evolving experience: An investigation of the impact of sporting event factors on spectator satisfaction
The sport stadium experience continues to evolve around the world, with elements such as
food, music, stadium lighting, and enhanced scoreboards becoming more prevalent. The …
food, music, stadium lighting, and enhanced scoreboards becoming more prevalent. The …