Augmented reality in retailing: a review of features, applications and value
Purpose The purpose of this paper is to review augmented reality (AR) within retailing by
identifying, outlining and discussing definitions of AR, applications of AR that are relevant for …
identifying, outlining and discussing definitions of AR, applications of AR that are relevant for …
Mobile shopping: a classification framework and literature review
M Groß - International Journal of Retail & Distribution …, 2015 - emerald.com
Purpose–The purpose of this paper is to classify and organize the accumulated knowledge
about mobile shopping (m-shopping) as revealed in the present literature regarding retail. A …
about mobile shopping (m-shopping) as revealed in the present literature regarding retail. A …
The role of perceived enjoyment and perceived informativeness in assessing the acceptance of AR wearables
E Holdack, K Lurie-Stoyanov, HF Fromme - Journal of Retailing and …, 2022 - Elsevier
Augmented reality smart glasses are a major trend in retailing. However, little is known
about the factors that drive customers' acceptance of these wearables as a channel in …
about the factors that drive customers' acceptance of these wearables as a channel in …
Digital sensory marketing: Integrating new technologies into multisensory online experience
People are increasingly purchasing (eg, food, clothes) and consuming (eg, movies, courses)
online where, traditionally, the sensory interaction has mostly been limited to visual, and to a …
online where, traditionally, the sensory interaction has mostly been limited to visual, and to a …
How mobile augmented reality applications affect continuous use and purchase intentions: A cognition-affect-conation perspective
Augmented reality (AR) is rapidly gaining attention in practice, and research as the adoption
of smartphones and technological advancements persist. The focus of current literature on …
of smartphones and technological advancements persist. The focus of current literature on …
[HTML][HTML] Technology-enabled personalization in retail stores: Understanding drivers and barriers
Smart technologies grant brick-and-mortar retailers novel opportunities to introduce the
amenities of online retailing, such as data-driven personalization, into physical interactions …
amenities of online retailing, such as data-driven personalization, into physical interactions …
Enabling smart retail settings via mobile augmented reality shopping apps
SG Dacko - Technological forecasting and social change, 2017 - Elsevier
Retail settings are being challenged to become smarter and provide greater value to both
consumers and retailers. An increasingly recognised approach having potential for enabling …
consumers and retailers. An increasingly recognised approach having potential for enabling …
How augmented reality apps are accepted by consumers: A comparative analysis using scales and opinions
Increasingly, retailers rely on interactive technologies to improve consumers' shopping
experiences. On the one side, interactive kiosks and smart mirrors make use of dedicated …
experiences. On the one side, interactive kiosks and smart mirrors make use of dedicated …
[HTML][HTML] Investigating the effects of smart technology on customer dynamics and customer experience
Increased use of smart technologies by customers is leading to recognition of their influence
on the shopping experiences of customers by practitioners. However, the academic …
on the shopping experiences of customers by practitioners. However, the academic …
Examining the antecedents and consequences of perceived shopping value through smart retail technology
This study examines the antecedents and consequences of perceived shopping value
through smart retail technology. Specifically, we propose that perceived complexity …
through smart retail technology. Specifically, we propose that perceived complexity …