Customer brand engagement (CBE) is acknowledged as a top research priority, although
little remains known concerning the interface of CBE and individual/organizational variables …

Abstract The use of Voice Assistance Systems based on Artificial Intelligence (VASAI)-such
as Siri, Alexa, and many others-is becoming more and more popular; however, studies on …

Researchers have shown a growing interest in the effects of consumer brand engagement—
a psychological construct that describes the type of relationship between the consumer and …

This study aims to analyse the influence of social media marketing on brand loyalty, brand
trust, and value co-creation in the business of fresh fish stock providers based in Semarang …

The aim of this paper is to study the impact of sustainable practices and relational innovation
on guests' perception of value co-creation and brand equity. Moreover, the existence of …

Social customer relationship management (SCRM) refers to the incorporation of social
media (SM) platforms into the existing framework of customer relationship management …

Smartphone companies are racing to swiftly release various specifications of gadgets to
enhance customer loyalty. This research aimed to analyze brand evangelism as a crucial …

Palabras-clave: Creadores de contenido, Estrategias de Marketing, Contenido de
Transmisión en directo, Influencia mediática Abstract: The study investigates how it analyzes …

Digital developments and the emergence of social media have drastically changed the way
people interact and communicate. Social media has become an effective tool for companies …

Background: In urban areas like Delhi, the artificial jewellery markets growing due to
changing economic factors and consumer preferences. Therefore, it is required to recognize …