Significant advances in neuroscience in the last couple of decades are finally bringing us
closer to a place we have never been before inside the human mind. Research is able to …

This research aims to examine a neural network (artificial intelligence) as an alternative
model to examine the neuromarketing phenomenon. Neuromarketing is comparatively new …

En un mundo cada vez más competitivo, muchos expertos y teóricos siguen buscando la
respuesta al Santo Grial del marketing:¿ qué lleva a los consumidores a elegir un producto …

A key challenge in the 21st century is identifying how to satisfy consumers' needs in the best
manner possible, whilst ensuring companies' financial profitability. Scientists play a major …

Buy buttons are a strategic enabler of social shopping and social platform monetization, but
their use is still far from satisfactory. This paper aims to find effective actions to optimize buy …

In recent years, long-standing science, advanced technology, and complex management
have come to a common ground that researchers and marketers are able to map science to …

Инструменты нейромаркетинга: проблемы и перспективы – тема научной статьи по
языкознанию и литературоведению читайте бесплатно текст научно-исследовательской …

Purpose: Rapid advances in business technology contribute to continued growth of our
understanding of consumer decision-making. Although many emerging technologies have …

In an increasingly competitive world, many experts are searching for the answer to the Holy
Grail of marketing: what drives consumers to choose one product over another? What factors …

Purpose–The purpose of this paper is to study the usefulness of neural network to explain
the gap between behavior intention and actual behavior in the consumption of green …