Despite its significant role, brand management is an oft-overlooked and challenging aspect
in the development of academic institutions, especially in higher education context. Based …

The development of Islamic tourism such as Umrah does not get much attention in the
literature though there are 6 million people all around the world performing Umrah every …

Following major strategic policy reforms and transformations in the higher education sector,
branding as a strategic resource has become an integral part of the strategic decisions of …

The study aims to investigate the determinants of brand loyalty in the apparel industry of
Botswana. A descriptive quantitative design was followed, and data were collected from …

Purpose The purpose of this paper is to investigate the extent to which the attitudinal loyalty
of customers of small and medium apparel businesses is influenced by their perceptions of …

Purpose This paper aims to explain the unsuccessful relationship between the awareness of
prominent international education brands and enrollment intention. Design/methodology …

Purpose This study investigates the antecedents of student loyalty towards universities. This
study offers new insights into postgraduate loyalty in the context of the Malaysian higher …

Purpose This paper aims to investigate the relationship between a sustainable university
brand and the intention of international students to study at Universiti Sains Malaysia (USM) …

The objective of this research is to look into the impact of brand image and brand
performance on UNIQLO brand loyalty, as well as the interaction between brand success …

This study analyzes the relationship between service quality on brand image, brand trust,
and brand loyalty in the higher education sector. This study used a 4-point Likert scale …