Audience ratings data have long occupied the attention of marketers and media managers.
These are the “currencies” that support the operation of commercial media. Today, metrics …

How are “grey market” imports changing media industries? What is the role of piracy in
developing new markets for movies and TV shows? How do jailbroken iPhones drive …

In an interactive and densely connected world, transnational communication has become a
central feature of everyday life. Taking account of a variety of media formats and different …

This book offers a new, interdisciplinary model for understanding audience engagement as
a type of behaviour, a form of response and a cost to audiences that, combined, offer value …

Digital trace data from giant platforms are gaining ground in the study of human behavior.
This trend accompanies contestations regarding representativeness, privacy, access, and …

This 4th edition of Ratings Analysis describes and explains the current audience information
system that supports economic exchange in both traditional and evolving electronic media …

This chapter focuses on the main analytical concepts used to study audiences in journalism
and how they can be refined and extended by amplifying the field of journalism studies with …

Theories explaining the impacts of online media often swing between the actions of
empowered individuals and the distribution structures put in place by powerful corporations …

′ This is the media and society text that critical scholars have been waiting for′.-Professor
Mark Andrejevic, Pomona College This book unpacks the role of the media in social, cultural …

This article examines recent innovations in how television audiences are measured, paying
particular attention to the industry's growing efforts to utilize the large bodies of data …