This research introduces a novel classification for social media influencers, namely
informers and entertainers, and examines the impact of influencer type on engagement and …

Over the last decade, digital marketing and technology have gradually penetrated the food
and beverage industry, redefining its marketing mix. However, the urgency caused by the …

The abundance of customer behavioral data alters the design and application of customer
analytics systems and approaches. Segmentation is a common customer analytics practice …

Competition on e-commerce platforms is becoming increasingly fierce, due to the ease of
online searching for comparing products and services. We examine how the sequential …

Although internet banking is considered a mature technology, digital failures and
breakdowns have resulted in widespread customer dissatisfaction. However, recent …

E-Service Quality is one important element for a company to work better in order to create
satisfaction and generate loyalty. This study aims to examine the effect of E-Service Quality …

O varejo, um setor significativo economicamente, tem passado por transformações com a
globalização e crescimento do uso de novas ferramentas tecnológicas. Embora o …

The research objective is to reveal the knowledge of people who have visited the Jurnal
Pendidikan IPA Indonesia (JPII) website about articles with international standards. The …