T Liu, C Ma, J Xue, G Li, Q Lu - Sustainability, 2023 - mdpi.com
Sustainability has emerged as a critical concern in the tourism industry. In sustainable tourism, the question of how to engage tourists in value co-creation has started to receive …
T Hara, S Tsuru, S Yasui - Sustainability, 2022 - mdpi.com
Service marketing for sustainability can be addressed in studies on human wellbeing promoted by delight and value co-creation within service systems. However, there is scant …