[PDF][PDF] Exploring the mediating effect of relational quality on brand advocacy: The role of parasocial relationship among millennials in Indonesia
This article aims to investigate the influence of parasocial relationships and relational quality
on brand advocacy among Indonesian millennials in the social media era. The study seeks …
on brand advocacy among Indonesian millennials in the social media era. The study seeks …
[PDF][PDF] NEGATIVE ELECTRONIC WORD OF MOUTH AND ITS EFFECT ON REPURCHASE INTENTION IN ENERGY DRINK PRODUCTS: MODERATION ROLE BY …
This study aims to find a prescriptive theoretical approach to provide advice to stakeholders
and how companies can provide feedback and improve corporate decision making …
and how companies can provide feedback and improve corporate decision making …
The Effect of Brand Experience, Brand Loyalty, and Self-Congruity on Positive Word of Mouth with Brand Love as an Intervening Variable: A Study in Banjarbaru …
RRY Prihatiningrum… - … Indonesia Journal of …, 2024 - journalsocialsciences.com
Several factors that can influence positive WOM are brand experience, brand loyalty, self-
congruity, and brand love. Brand experience, created by Starbucks in Banjarbaru, can be a …
congruity, and brand love. Brand experience, created by Starbucks in Banjarbaru, can be a …
PENGARUH CELEBRITY CREDIBILITY DAN REVIEW CREDIBILITY TERHADAP PURCHASE INTENTION DENGAN ATTITUDE TOWARDS BRAND SEBAGAI …
A Wardiman - Jurnal Strategi Pemasaran, 2022 - publication.petra.ac.id
Banyak penelitian telah menunjukkan bahwa celebrity credibility dan review credibility
berpengaruh positif terhadap purchase intention dengan attitude towards brand sebagai …
berpengaruh positif terhadap purchase intention dengan attitude towards brand sebagai …
[引用][C] Brand experience and WOM: the mediating effects of brand love, brand image, and brand loyalty
NHS Wijaya, BA Anjasari - Asia Pacific Journal of Management and Education …, 2022