The downside of scarcity: Scarcity appeals can trigger consumer anger and brand switching intentions

A Biraglia, B Usrey, A Ulqinaku - Psychology & Marketing, 2021 - Wiley Online Library
Brands often use scarcity appeals to promote sales. However, there is limited research
investigating how consumers react when they are unable to obtain items that are advertised …

[HTML][HTML] The Effect of Scarcity Messages on Tourists' Impulsive Buying Motivation and Impulsive Buying Behavior in Online Booking: The Moderating Role of Travel …

MR Karimi Alavijeh, M Golestani - Tourism Management Studies, 2022 - tms.atu.ac.ir
Introduction Travel marketers use the appeal of scarcity messages as a promotional tool and
technique to make the product or service more attractive with the ultimate aim of selling …