Can sinful firms benefit from advertising their CSR efforts? Adverse effect of advertising sinful firms' CSR engagements on firm performance
H Oh, J Bae, SJ Kim - Journal of business ethics, 2017 - Springer
This study investigates corporate social responsibility (CSR) of sinful firms, which refer to
ones that are operating in controversial industries, including the production and distribution …
ones that are operating in controversial industries, including the production and distribution …
Doing good matters to consumers: The effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns
This investigation contributes to the advancement of international advertising theory by
developing a model of cross-cultural consumer responses to humane-oriented corporate …
developing a model of cross-cultural consumer responses to humane-oriented corporate …
[图书][B] The Routledge companion to strategic marketing
BB Schlegelmilch, RS Winer - 2021 - api.taylorfrancis.com
Names: Schlegelmilch, Bodo B., editor.| Winer, Russell S., editor. Title: The Routledge
companion to strategic marketing/edited by Bodo B. Schlegelmilch and Russell S. Winer …
companion to strategic marketing/edited by Bodo B. Schlegelmilch and Russell S. Winer …
Marketing strategy and corporate social responsibility
S López-Rodríguez, NC Smith - The Routledge Companion to …, 2020 - taylorfrancis.com
This chapter examines the multi-faceted and reciprocal influence of marketing on corporate
social responsibility strategy and practice, especially in light of consumer concern about …
social responsibility strategy and practice, especially in light of consumer concern about …
Consumers and CSR understanding: Nuances in consumer perceptions of corporate responsibility initiatives
S Lopez, NC Smith - Handbook of research on marketing and …, 2014 - elgaronline.com
With consumers increasingly questioning the role of business in creating social value, it is
essential for most firms to address corporate responsibility in ways that go beyond the …
essential for most firms to address corporate responsibility in ways that go beyond the …
Consumers and CSR Understanding: Nuances in Consumer Perceptions of Corporate Responsibility Initiatives
S López-Rodríguez, NC Smith - Lopez, S., & Smith, NC (2014) …, 2013 - papers.ssrn.com
With consumers increasingly questioning the role of business in creating social value, it is
essential for most firms to address corporate responsibility in ways that go beyond the …
essential for most firms to address corporate responsibility in ways that go beyond the …