Visual merchandising has gained importance in contemporary retail research and practice.
Initially considered as an essential element of retail store atmospherics, the scope of visual …

Deceptive marketing practices have continued to emerge as a persistent and difficult
challenge that affects marketing exchanges and government agents alike. While thorough …

The purpose of this research was to investigate the effect of aesthetics, price fairness,
emotions, and behavioral intentions in the sports bar industry and to provide sports bar …

This boundary-spanning article addresses the measurement of'likelihood of confusion'in
trademark infringement litigation. Likelihood of confusion is the sine qua non of trademark …

Purpose: The purpose is to verify the impact of the store environment on interpersonal
service quality (ISQ), shopping value and patronage intention, as well as the moderating …

Disordered commercial signboards are a key source of visual chaos in the urban landscape
because signboard content is presented with a variety of forms and colors. Enforcement of …

In recent years, some United States (US) municipalities have implemented restrictions onthe
illumination of on-premise signs. Those in favor of such restrictions do not view thelighting of …

Pendaftaran merek bagi UMKM memiliki peran penting untuk mendapatkan perlindungan
hukum. Namun, masih banyak pelaku UMKM yang melakukan tindakan tidak bertanggung …

Berkembangnya dunia pendidikan di Indonesia membuat beberapa lembaga pendidikan
harus melakukan strategi agar tetap menjadi pilihan terbaik dari masing-masing peserta …

Using stakeholder theory, this article introduces a framework to inform decision making with
respect to the regulation of on-premise signs. Because signage resides in a broader, shared …