The theory of reasoned action and its extension, the widely used theory of planned behavior,
state that intention to perform a behavior follows reasonably (but not necessarily rationally) …

Background Previous research has proposed that primary care interventions to increase
organ donation rates can help address the discrepancy between organ donation rates and …

Importance Shortages in transplantable solid organs remain a critical public health
challenge in the United States. During the past 2 decades, all states have implemented …

African Americans are disproportionately represented on the national waiting list for organ
transplantation. Promoting organ donor registries is one way to improve the possibility that …

Background: The demand for organ donation is increasing worldwide. One possible way of
increasing the pool of potential posthumous donors is to encourage more members of the …

Communication design is first and foremost about creating, engineering, or critiquing
approaches to communication that achieve specific goals or values. A design approach acts …

Alzheimer's disease (AD) is the fourth leading cause of death in Puerto Rico. Using multi-
media resources and in-person education may be an effective approach to improve …

Mass media campaigns are widely and successfully used to change health decisions and
behaviors for better or for worse in society. In the United States, media campaigns have …

Context—Nearly all persons (37% of public) who have a joined an organ donor registry in
the United States have done so through their Department of Motor Vehicles (DMV) office …

This volume provides an essential roster of primary research methods as they apply to
health communication inquiry. Editor Bryan B. Whaley brings together key health …