As customer-relationship selling continues to emerge as a significant selling strategy, the
role of customer-oriented selling takes on added significance. The personal selling …

Marketing control theory serves as the framework for the development and testing of a model
that examines factors (code enforcement, ethical discussions, and punishment for ethical …

Purpose–The primary purpose of this bibliography is to provide a compilation of trust‐related
articles from the disparate fields in which trust has been explored (from psychology to …

The purpose of this study was to develop and test a model capturing the effects of ethics
institutionalization on employee experiences in work life and overall life satisfaction. It was …

This article reports the findings of a study that attempts to determine if sales students' moral
reasoning skills (Level of Cognitive Moral Development) can be improved through training …

This study is predicated on the premise that internal sales force control mechanisms are
strategic and operational forces that directly affect the behaviors of the sales force and their …

Because of increasing ethical problems in business during the last two decades, many
organizations have implicitly and/or explicitly institutionalized ethics. Implicit ethics …

This paper reports on the results from two studies that were conducted eight years apart with
different respondents. The studies examined the role of the Mere Exposure Effect on ethical …

Concerns are constantly raised about marketing's negative effects on cultural values.
Society demands that businesses and marketers, in particular, be more ethically …

Purpose This paper aims to systematically review the literature on quality management in
agri-food supply chains (SCs) and propose an integrated conceptual framework …