This paper presents a review of the use of autonomy in the organization literature and
explores definitional and methodological issues. A typology of four combinations of …

Firms arguably price at ninety-nine-ending prices because of left-digit bias—the tendency of
consumers to perceive a 4.99asmuchlowerthana 5.00. Analysis of retail scanner data on …

The study measured the extent to which the 1 through 9 digits were used as price endings
by suppliers of five tourism services in three different cultures represented by New York City …

Purpose This study aims to analyse the use of psychological pricing in online food retailing.
In stationary grocery shops, psychological prices with nine-endings have been a well …

Past research has found that the effect of odd-ending price (eg, $9.99) can be explained by
the left-digit effect whereby the leftmost digits of both prices influence the comparison of a …

Shoppers face numerous decisions about which products to purchase, as the number of
available options grows. To navigate this complexity, retailers deploy a range of tactics …

The recognition of consumers' behaviour is crucial for effective marketing plans. Evidences
explain that the psychological pricing communicates meaning to consumers. This study …

The widespread use of prices ending with a 9 (eg $7.99) is well documented in the Western
context, particularly in North America. However, price ending is somewhat different in Asian …

This paper exploits a legal change in Israel that banned the use of non-zero-digit price
endings (eg, 6.99) to study the relationship between digit price endings and price rigidity …

The 9-ending prices, which comprise between 40% and 95% of retail prices, are popular
because shoppers perceive them as being low. We study whether this belief is justified …