Perceived brand globalness/localness: A systematic review of the literature and directions for further research
Extensive research has investigated how perceived brand globalness (PBG) and perceived
brand localness (PBL) affect brand. In this systematic literature review, the authors organize …
brand localness (PBL) affect brand. In this systematic literature review, the authors organize …
Beware, an underdog may bite: literature review and brand management framework in the context of underdog brands
HJ Schmidt, P Steenkamp - Journal of Brand Management, 2022 - Springer
An underdog brand is a brand with humble resources that competes with passion and
determination against competitors that dominate a market. Numerous anecdotal examples …
determination against competitors that dominate a market. Numerous anecdotal examples …
Dealing with customer incivility: The effects of managerial support on employee psychological well-being and quality-of-life
This research examines the effects of customer incivility and manager procedural and
emotional support on employee psychological well-being (PWB) and work quality-of-life …
emotional support on employee psychological well-being (PWB) and work quality-of-life …
Understanding local food consumption from an ideological perspective: Locavorism, authenticity, pride, and willingness to visit
SH Kim, R Huang - Journal of Retailing and Consumer Services, 2021 - Elsevier
Extant research on local food consumption is emerging yet limited. This study aims tofill a
void to test locavorism as a second-order construct and its effects on authenticity, pride, and …
void to test locavorism as a second-order construct and its effects on authenticity, pride, and …
Which CSR message most appeals to you? The role of message framing, psychological ownership, perceived responsibility and customer altruistic values
COVID-19 has led the hospitality industry to increase focus on the role of corporate social
responsibility (CSR) messages that can increase positive brand behaviors. Thus, Study 1 …
responsibility (CSR) messages that can increase positive brand behaviors. Thus, Study 1 …
Paying it forward: The influence of other customer service recovery on future co-creation
Although the presence of other customers is an indispensable part of the service
consumption experience, there is little work that investigates the role of other customers in …
consumption experience, there is little work that investigates the role of other customers in …
We stand by our brand: Consumers' post-food safety crisis purchase intention and moral reasoning
Despite the abundant evidence on the adverse effects of a food safety crisis on consumers,
surprisingly little research has been conducted to explain the importance of consumers who …
surprisingly little research has been conducted to explain the importance of consumers who …
Observer reactions to other customer incivility: Emotional labor, gratitude, loyalty to employee and tipping intention
Observer reactions to other customer incivility: Emotional labor, gratitude, loyalty to employee
and tipping intention | Emerald Insight Books and journals Case studies Expert Briefings Open …
and tipping intention | Emerald Insight Books and journals Case studies Expert Briefings Open …
Communication of food waste messages: The effects of communication modality, presentation order, and mindfulness on food waste reduction intention
This study investigates how businesses can persuade customers to participate in food waste
reduction efforts by using communication strategies. Grounded in information processing …
reduction efforts by using communication strategies. Grounded in information processing …
Unintended negative consequences of loyalty programs: endowed vs earned loyalty
MA Baker, TS Legendre - Journal of Services Marketing, 2021 - emerald.com
Purpose Loyalty programs are pervasive across service industries. However, the
examination of cross-customer effects represents a critical gap in the loyalty literature. To …
examination of cross-customer effects represents a critical gap in the loyalty literature. To …