Purpose This paper aims to understand the scholarly contributions to mobile advertising by
analyzing the publishing trend from 2001 to 2022 from the documents indexed in the Scopus …

Generally, mobility management (MM) solutions are centralized, which means only one
entity controls the mobility-related tasks of mobile nodes connected to the network. However …

Purpose This study's purpose is to analyze the international mobile marketing (IMK) in order
to stage the importance of this tool in the internationalization of companies. Our …

In the present study, researchers conduct a detailed investigation of financial innovation of
mobile banking due to technological innovation. The study covers from 2010-2011 to 2019 …

This study presents a structural equation model to describe the interrelationships between
Digital Marketing, Brand Articulating Capability, Brand Resonance Capability, and Marketing …

Examining the effects of digital marketing on customer purchase decisions was the main
goal of this study. Specific objectives guided the study, including the evaluation of digital …

Location-based marketing (LBM) is becoming an integral element of the media mix for
making highly personalised offers to the targeted audience at the most opportune time and …

This study aimed to provide an assessment of marketing on international business and to
organize and classify the literature on marketing in order to clarify the importance of this tool …

Intrusive marketing is invasive in nature and it has negative impact on the consumers. Due
to its turning off effect, customers may develop an antipathy to the brand. Hence, the …

This study aims to analyze the World Airport Awards as a quality distinctive and marketing
tool by airports. It is a benchmarking study, and it uses secondary data from Skytrax, World …