Digital marketing has become an indispensable tool in the tourism industry, shaping the way
destinations engage with travelers and promoting economic growth. This study provides a …

Purpose The purpose of this study is to review the application of social media for knowledge
sharing (KS) in higher education. KS is the most crucial component in knowledge …

The current study contributes to the knowledge as to how the relative power of buyers
impacts their willingness to disclose personal data in online buying. The theoretical …

The European Union's General Data Protection Regulation (EU-GDPR) has initiated a
paradigm shift in data protection toward greater choice and sovereignty for individuals and …

In the contemporary economy, e-commerce is experiencing dynamic growth. One of the
factors that determines its development is that of online trust in terms of the relations …

We study variability in General Data Protection Regulation (GDPR) awareness in relation to
digital experience in the 28 European countries of EU27-UK, through secondary analysis of …

Background: Social media usage is one of the most popular online activities, but with it
comes privacy concerns due to how personal data are handled by these social networking …

Abstract [eng] The issue of trust-based personal data disclosure online remains of high
importance both in social networking and online purchasing. Additionally, social networking …

Purpose This study aims to discover the legal borderline between licit online marketing and
illicit privacy-intrusive and manipulative marketing, considering in particular consumers' …

Purpose The flagship traceability technology is increasing transparency, social benefit and
economic value particularly after the pandemic. There has not been much research on how …