Purpose–The purpose of this study is to investigate the relationship marketing (RM) strategy
of a retail bank and examine whether–after its implementation–customer relationships were …

Purpose–This paper seeks to explore drivers and consequences of customer trust in the
salesperson in the financial services industry. Its theoretical foundations are based on …

Purpose–The current work aims to analyze the complementary effects of relationship and
service‐quality orientations on market and economic performance and their mediating role …

This article documents the response of cooperative institutions that were required to adhere
to new capital adequacy regulations traditionally geared for profit-maximising organisations …

Purpose–The purpose of this article is to review the emerging literature of services business
markets (SBMs) from 1974 to 2007 and analyse main themes that indicate the development …

The effects of relationship marketing practices on the quality of the relationship between the
physician and the pharmaceutical sales representative (PSR) is a topic of interest for …

Organizations that want to deliver required outcomes can do so by shifting gears from
traditional'command and control tactics', to a more collaborative way of working with …

Purpose The purpose of this paper is to answer the increasing calls to analyse how lending
relationship between banks and their small-and medium-sized enterprises (SMEs) work …

The relationship banking literature suggests that business relationships play an important
role in the loan decisions of small banks. We test one aspect of this hypothesis using a cross …

The intercultural divides in values, perceptions, and interpretations of concepts have been
studied extensively by international business and intercultural communication scholars …