Commonly used discrete choice model analyses (eg, probit, logit and multinomial logit
models) draw on the estimation of importance weights that apply to different attribute levels …

The aim of this paper is to investigate the role of psychological factors on building the
consumer's behavioral decision process towards extra virgin olive oil, with special attention …

Hybrid choice models expand the standard models in discrete choice modelling by
incorporating psychological factors as latent variables. They could therefore provide further …

Conventional methods of estimating latent behaviour generally use attitudinal questions
which are subjective and these survey questions may not always be available. We …

This article analyzes the common preference structure underlying purchase intentions for
food products labeled with credence attributes. In three consecutive, hypothetical discrete …

This study was conducted in Ecuador and Spain to identify consumers' preferences
regarding several product attributes in dark chocolates by defining the utility function. A total …

Food safety as a credence food attribute potentially leaves room for adverse selection
arising from information asymmetry between consumers and suppliers. To mitigate this …

The contribution of human factors in traffic accidents has been widely acknowledged in road
safety research globally. Although there is sufficient evidence linking the individual behavior …

The authors conduct an extensive simulation study to examine the capabilities of the
Hierarchical Bayes (HB) logit model for choice-based conjoint (CBC) studies. The statistical …

Preference for water quality and its nonmarket valuation can be used to inform the
development of pricing policies and long term supply strategies. Tap water quality is a …