Pandemics and marketing: Insights, impacts, and research opportunities
Pandemics have been an unfortunate but consistent facet of human existence over
centuries, threatening lives as well as livelihoods globally. Disconcertingly, their frequency …
centuries, threatening lives as well as livelihoods globally. Disconcertingly, their frequency …
Looking for information: A survey of research on information seeking, needs, and behavior
The 4th edition of this popular and well-cited text is now co-authored, and includes
significant changes from earlier texts. Presenting a comprehensive review of over a century …
significant changes from earlier texts. Presenting a comprehensive review of over a century …
Consumer understanding of food quality, healthiness, and environmental impact: A cross-national perspective
The last few decades testify that consumers' concerns for healthier lifestyles and
environment care are driving forces for reshaping food buying intentions and their …
environment care are driving forces for reshaping food buying intentions and their …
The impact of live video streaming on online purchase intention
M Zhang, F Qin, GA Wang, C Luo - The Service industries journal, 2020 - Taylor & Francis
ABSTRACT E-retailers are embracing new digital marketing strategies to provide more
authentic information to their customers. This research examines the impact of live video …
authentic information to their customers. This research examines the impact of live video …
AI is better when I'm sure: The influence of certainty of needs on consumers' acceptance of AI chatbots
Y Zhu, J Zhang, J Wu, Y Liu - Journal of Business Research, 2022 - Elsevier
This study examines how the certainty of consumer needs affects consumers' acceptance of
artificial intelligence (AI) chatbots in the online pre-purchase stage. Three experiments are …
artificial intelligence (AI) chatbots in the online pre-purchase stage. Three experiments are …
SoCoMo marketing for travel and tourism: Empowering co-creation of value
D Buhalis, M Foerste - Journal of destination marketing & management, 2015 - Elsevier
Advanced technology enables users to amalgamate information from various sources on
their mobile devices, personalise their profile through applications and social networks, as …
their mobile devices, personalise their profile through applications and social networks, as …
Customer's reaction to cross-channel integration in omnichannel retailing: The mediating roles of retailer uncertainty, identity attractiveness, and switching costs
Although omnichannel retailing has gained significant interest among academics and
practitioners, the mechanisms through which customers react to Cross-Channel Integration …
practitioners, the mechanisms through which customers react to Cross-Channel Integration …
A meta-analysis of electronic word-of-mouth elasticity
The authors conduct a meta-analysis on the effect of electronic word of mouth on sales by
examining 51 studies (involving 339 volume and 271 valence elasticities) and primary data …
examining 51 studies (involving 339 volume and 271 valence elasticities) and primary data …
Facebook C2C social commerce: A study of online impulse buying
Facebook users are increasingly using the site to conduct commercial activities, by posting
advertisements in groups and then buying or selling items from each other. This type of …
advertisements in groups and then buying or selling items from each other. This type of …
On product uncertainty in online markets: Theory and evidence
Online markets pose a difficulty for evaluating products, particularly experience goods, such
as used cars, that cannot be easily described online. This exacerbates product uncertainty …
as used cars, that cannot be easily described online. This exacerbates product uncertainty …