Social media comprises communication websites that facilitate relationship forming between
users from diverse backgrounds, resulting in a rich social structure. User generated content …

The use of Technology to facilitate better learning and training is gaining momentum
worldwide, reducing the temporal and spatial problems associated with traditional learning …

With the popularity and growth of social networking, consumers often rely on the advice and
recommendations from online friends when making purchase decisions. Social commerce in …

Social media are frequently used in enterprises for both work-related and non-work-related
(social) purposes. Drawing on the organizational commitment theory, we developed a …

Online communities frequently create significant economic and relational value for
community participants and beyond. It is widely accepted that the underlying source of such …

The striking growth of online communities in recent years has sparked significant interest in
understanding and quantifying benefits of participation. While research has begun to …

This study employs push-pull-mooring (PPM) framework originated from human migration
literature as the theoretical paradigm to explore the key factors influencing users' switching …

This paper contributes to the discussion on patient engagement in online health
communities (OHCs) by integrating channel expansion and social exchange theories. Using …

Online communities are new social structures dependent on modern information technology,
and they face equally modern challenges. Although satisfied members regularly consume …

Integrating identity, strategy and communications for trust, loyalty and commitment | Emerald
Insight Books and journals Case studies Expert Briefings Open Access Publish with us …