The use of social media for innovation requires firms to manage rapid information transfers,
big data, and multiway communication. Yet managers lack clear insights on the way social …

The contemporary market positions digital marketing as a powerful mediator between
efficient digital interaction, data interpretation opportunities, and business growth, while …

The strategic use of social media tools facilitates firms' entrepreneurial capabilities, enabling
them to become more innovative, increasing their proactivity, and helping them to renew …

An uncertain and complex economic environment requires companies to act quickly and
reinvent their business strategies. Innovation has emerged as a strategic imperative to adapt …

Entrepreneurship has attracted much attention to both research and practice in the last two
decades. Particularly, with the advent of new information and communication technologies …

Opportunity identification and exploitation are at the center of entrepreneurial activities
(Shane and Venkataraman 2000; Short et al. 2010; Zahra and Dess 2001). Such …

Despite the exponential growth of social media use, whether and how social media use may
affect entrepreneurial entry remains a key research gap. In this study we examine whether …

In the digital environment, key to corporate positioning is Digital Marketing (DM), linked with
factors such as innovativeness, proactiveness, organizational agility, and managerial …

In recent years, scholars have argued that entrepreneurs develop opportunities through
social engagement in communities of peers. These entrepreneurial communities of peers …

Despite the considerable efforts made to investigate the factors that could potentially
influence open innovation (OI), very little is understood about the impact of environmental …