Inhibitors of social media as an innovative tool for advertising and MARKETING communication: Evidence from SMEs in a developing country

J Amoah, AB Jibril - Innovative Marketing, 2020 - publikace.k.utb.cz
Innovative marketing has given rise to practitioners' and scholars' attention in the 21st-
century market. Given this, social media marketing has become the order of the day when …

The value that small business community partners place on a marketing-oriented service learning project.

R Duffett, D Cromhout, P Steenkamp - International Journal of Work-Integrated …, 2023 - ERIC
A majority of service learning (SL) studies focus on the student benefits and challenges,
whereas few consider the organization (community partner) viewpoint. This study examines …

Innovative leadership in South African manufacturing small medium enterprises within KwaZulu-Natal

M Ngibe, LM Lekhanya - Journal of Contemporary Management, 2019 - journals.co.za
Rapid economic growth, poverty alleviation, as well as formal and informal employment are
dependent on and subjected to small businesses. These small businesses have been …

Exploring the impact of student developed marketing communication tools and resources on SMEs performance and satisfaction

D Cromhout, R Duffett - Small Business International Review, 2022 - sbir.upct.es
A number of SMEs lack the essential marketing skills, knowledge, tools and resources, and
financial access to ensure the survival of their businesses. Service learning could be used …

Critical factors influencing innovative leadership in attaining business innovation: a case of manufacturing SMEs in KwaZulu-Natal

M Ngibe, LM Lekhanya - International Journal of …, 2019 - search.proquest.com
Manufacturing SMEs are confronted with various difficulties, which fundamentally influence
their authority and development, as a result, they stop to exist for a drawn out stretch of time …

[PDF][PDF] The Influence of Student-Imparted Marketing Skills and Knowledge Instruction on Small Businesses' Satisfaction: A Service Learning Programme in South Africa

RG Duffett, DH Cromhout - Journal for Advancement of Marketing …, 2022 - researchgate.net
Method/Design and Sample: The study provides a descriptive evaluation of a SLP via a
quantitative research approach and empirical survey. Small businesses that had …

[PDF][PDF] Identifying the critical success factors of organization with Analytic Hierarchy Process approach (case study–Iran Argham Company)

GH Pourhanifeh, MM Mazdeh - Problems and perspectives in …, 2016 - irbis-nbuv.gov.ua
In today's challenging and complex world, organizations success depends on productivity,
continuous improvement in all dimensions and reforming the pattern of resource utilization …

The Role of Marketing and Digital Marketing Capabilities: Entrepreneurial Orientation on the Marketing Performance of Public Enterprises.

AB Krisnanto, S Surachman, R Rofiaty… - Revista de Cercetare Si …, 2023 - ceeol.com
Public enterprises and small and medium enterprises (SMEs) have similar goals in the eyes
of the state. SMEs that get government or public bodies funding can make it a public …

[PDF][PDF] The use of small, medium and micro-enterprises as a strategic tool for women socio-economic empowerment in the northern rural KwaZulu-Natal

MAN Nhleko - 2017 - academia.edu
Positive women entrepreneurial support can change the entrepreneurial spirit, attitude and
perceptions among the women communities with specific references to rural women in the …

What changed in the problems and solutions of enterprises in the pre-covid-19/covid-19 period? evaluation of the survey results of sworn-in certified public …

N Ekren, EA Alp, MF Erdogan… - Journal of Management …, 2022 - dergipark.org.tr
Purpose-The purpose of this study is to identify what has changed on the enterprises'
problems and solution proposals pre and during the COVID-19 period. In this context, the …