The paper surveys the literature on cooperative advertising in marketing channels (supply
chains) using game theoretic methods. During the last decade, in particular, this literature …

A variety of continuous-time differential functions have been developed to investigate
dynamic advertising problems in business and economics fields. Since major dynamic …

Many management science applications involve the control of dynamic systems, ie, systems
that evolve over time. They are called continuous-time systems or discrete-time systems …

Enterprise captures market share from competitors through brand advertising and increases
consumer demand for this category of products through general advertising. In this paper …

A model of new-product adoption is proposed that incorporates price and advertising effects.
An optimal control problem that uses the model as its dynamics is solved explicitly to obtain …

This paper argues that the literature applying differential games in economics and
management science has aimed to a large extent for analytical results. One reason is that …

The importance of optimal marketing communications mix decisions is well-recognized by
both marketing scholars and practitioners. A significant volume of work has addressed the …

Advertising and dynamic pricing play key roles in maximizing profit of a firm. In this paper a
joint dynamic pricing and advertising problem for perishable products is investigated, where …

Competition between rival brands within the same category gives rise to special competition/
substitution effects of great interest to involved firms. In homogeneous product categories …

Based on concepts of population dynamics and organizational ecology, the study analyzes
the evolutionary and competitive dynamics of the highly concentrated desktop/laptop …