The purpose of this review is to explain role of strategic marketing management practice in
business profitability. The objectives of this paper are to discuss marketing strategies, use to …

The success of small, medium, and micro enterprises (SMMEs) is especially important for
increasing employment and economic growth that is sustainable in developing nations …

The inquiry investigates small and medium-sized enterprises'(SMEs) and
microenterprises'(MEs) client satisfaction with student-run marketing agencies'(SRMAs) …

ABSTRACT A small business is one of the principles driving force in the development of a
country including Malaysia. It is considered as a backbone for the economic development. In …

A significant drop in oil price in 2014 resulted in enormous pressure on marketing managers
of international oilfield service companies to address new market expectations. In such …

The restaurant industry is the second largest employer in the United States; however, only
33% of restaurants are successful during the first 3 years of operation. The purpose of this …

This paper is based on the study that sought to identify the core competitive factors that
differentiate foreign national small business retailers from local South African small business …

The restaurant industry is the second largest employer in the United States; however, only
33% of restaurant owners sustain profits longer than the first 5 years from inception. The …

The COVID-19 Pandemic has practically affected businesses all over the world, whether
they are small, medium, or macro enterprises. The business community was in survival …

The aim of this study is to point out the effectiveness of strategic marketing management in
corporate success. It discusses marketing approaches, use to preserve keep clients and to …