COVID-19 research in management: An updated bibliometric analysis
The unprecedented impact of COVID-19 on the global economy as well as on the academic
literature. Since early 2020, management researchers have made exceptional efforts to …
literature. Since early 2020, management researchers have made exceptional efforts to …
What does phygital really mean? A conceptual introduction to the phygital customer experience (PH-CX) framework
W Batat - Journal of Strategic Marketing, 2022 - Taylor & Francis
Although phygital is overly used across businesses, the construct lacks an academic
conceptualization. The existing studies define the concept in regards to the marketing …
conceptualization. The existing studies define the concept in regards to the marketing …
Brand Community and Symbolic Interactionism: A Literature Review
MTGR Maria-Teresa, APA Pineda… - Review of …, 2023 - rcommunicationr.org
This paper reviews and synthesizes existing literature on symbolic interactionism (SI), and
on brand communities (BCs). On the one hand, it was found an interest on SI as a …
on brand communities (BCs). On the one hand, it was found an interest on SI as a …
[HTML][HTML] Growth of digital brand name through customer satisfaction with big data analytics in the hospitality sector after the COVID-19 crisis
This study examines the best practices for the optimization of the corporate digital brand
name by taking into consideration customers' behavioral big data and web analytics. In the …
name by taking into consideration customers' behavioral big data and web analytics. In the …
The impact of COVID‐19 on consumer evaluation of authentic advertising messages
This study investigates the relationship between the COVID‐19 threat and consumer
evaluation of a product with authenticity appeals in advertisements. We propose that …
evaluation of a product with authenticity appeals in advertisements. We propose that …
[HTML][HTML] Luxury fashion brand customers' perceptions of mobile marketing: Evidence of multiple communications and marketing channels
Previous studies have addressed some of the issues of customers' perceptions of mobile
marketing, particularly the affordances of multiple communications and channels. Despite a …
marketing, particularly the affordances of multiple communications and channels. Despite a …
Online service failure: antecedents, moderators and consequences
Online service failure: antecedents, moderators and consequences | Emerald Insight Books
and journals Case studies Expert Briefings Open Access Publish with us Advanced search …
and journals Case studies Expert Briefings Open Access Publish with us Advanced search …
Why do consumers forgive online travel agencies? A multi-study approach
A Kumar, A Shankar - Australasian Marketing Journal, 2023 - journals.sagepub.com
This paper investigates how consumers respond to online recovery strategies in response to
a service failure in the online travel agencies (OTA) context. The study also examines the …
a service failure in the online travel agencies (OTA) context. The study also examines the …
Factors affecting consumer post COVID-19 online shopping behavior: the moderating role of commitment–evidence from Palestine
SD Baidoun, MZ Salem - Journal of Strategic Marketing, 2024 - Taylor & Francis
The aim of this study is to explore the factors influencing Palestinian consumer purchase
decision toward online shopping post COVID-19: The moderating role of commitment. An …
decision toward online shopping post COVID-19: The moderating role of commitment. An …
Measuring the intention-behavior gap in service failure and recovery: the moderating roles of failure severity and service recovery satisfaction
Purpose The intention-behavior gap that occurs when one's actions do not align with their
intentions has been the topic of interest of many researchers. However, the effects of the …
intentions has been the topic of interest of many researchers. However, the effects of the …