Methoden zur Messung individueller Zahlungsbereitschaften: ein Überblick zum State of the Art

F Völckner - Journal für Betriebswirtschaft, 2006 - Springer
Zusammenfassung Werbeslogans wie z. B.,, Geiz ist geil “(Saturn),,, Preise gut, alles gut
“(C&A) oder,, Bei diesen Preisen muss man reisen “(1-2-Fly) verdeutlichen, dass der Preis …

Emic and etic interpretations of engagement with a consumer-to-consumer online auction site

E Abdul-Ghani, KF Hyde, R Marshall - Journal of business research, 2011 - Elsevier
This paper provides emic and etic interpretations of engagement with a consumer-to-
consumer (C2C) online auction site, based on in-depth interviews with buyers. The study …

Internet auction features as quality signals

S Li, K Srinivasan, B Sun - Journal of Marketing, 2009 - journals.sagepub.com
Internet auction companies have developed innovative tools that enable sellers to reveal
more information about their credibility and product quality to avoid the “lemons” problem …

A comparison of buyer-determined and price-based multiattribute mechanisms

R Engelbrecht-Wiggans, E Haruvy… - Marketing …, 2007 - pubsonline.informs.org
Reverse auctions are fast becoming the standard for many procurement activities. In the
past, the majority of such auctions have been solely price based, but increasingly attributes …

An integrated model for bidding behavior in Internet auctions: Whether, who, when, and how much

YH Park, ET Bradlow - Journal of Marketing Research, 2005 - journals.sagepub.com
The authors develop a general parametric modeling framework for bidding behavior in
Internet auctions. Toward this end, they incorporate four key components of the bidding …

When auction meets fixed price: A theoretical and empirical examination of buy-it-now auctions

X Wang, A Montgomery, K Srinivasan - Quantitative Marketing and …, 2008 - Springer
Recently fixed pricing and auctions have been brought together in a new pricing format that
offers bidders the option of prematurely ending an auction at a fixed price. The growing …

Exploring the WOW in online-auction feedback

BD Weinberg, L Davis - Journal of Business Research, 2005 - Elsevier
The reputation system, or Feedback Forum as it is called on eBay, is considered the most
critical element for success in online auctions. Previous studies have examined only …

Maximizing earnings and price fairness perceptions in online consumer-to-consumer auctions

TA Suter, DM Hardesty - Journal of Retailing, 2005 - Elsevier
We examine the effects of starting bids on seller earnings in online consumer-to-consumer
auctions. As starting bids increase, and the number of bidders increase, seller earnings …

Exploring bidder heterogeneity in multichannel sequential B2B auctions

Y Lu, A Gupta, W Ketter, E Van Heck - MIS Quarterly, 2016 - JSTOR
The proliferation of online auctions has attracted significant research interest in
understanding real-life bidding behavior. However, most of the empirical work has focused …

Testing and implementing the use of multiple bidding rounds in conservation auctions: a case study application

J Rolfe, J Windle, J McCosker - Canadian Journal of …, 2009 - Wiley Online Library
Conservation auctions are typically framed as closed, discriminatory, single round, first‐price
auctions, and are based on the assumption that landholders will offer bids determined by …