Identifying consumer-based digital content marketing consumption motives: a qualitative study
S Gupta, R Dutt - Journal of Advances in Management Research, 2024 - emerald.com
Purpose This study attempts to enrich the digital content marketing (DCM) literature by
identifying consumer-based DCM consumption motives and the preferable content …
identifying consumer-based DCM consumption motives and the preferable content …
Pengaruh Social Media Influencer dan Kualitas Informasi Terhadap Keputusan Pembelian Reksadana oleh Generasi Z yang Dimediasi oleh FOMO
NF Norjanah, O Usman… - LANCAH: Jurnal Inovasi …, 2024 - journal.lembagakita.org
Banyak anak muda zaman sekarang atau yang biasa disebut gen Z, yang akrab dengan
internet dan terpengaruh gaya hidup mewah di media sosial, tertipu investasi bodong …
internet dan terpengaruh gaya hidup mewah di media sosial, tertipu investasi bodong …
[PDF][PDF] Streamlines of Fear of Missing Out through Young Consumer Thrifting Fashion Future Trends: A Bibliometric and Visualization Analysis
N Fauzan, P Jaroenwanit - Thammasat Review, 2024 - researchgate.net
This study examines current trends and future research on young customers' Fear of Missing
Out (FOMO) and its influence on thrift shopping fashion issues within the clothes sector. This …
Out (FOMO) and its influence on thrift shopping fashion issues within the clothes sector. This …
[PDF][PDF] The Influence of Hedonic Motivation and Influencer Marketing on Purchasing Decisions with FOMO (Fear of Missing Out) as A Mediating Variable (Empirical …
S Solaiman, CH Pangaribuan - International Journal of Economics …, 2024 - researchgate.net
This study investigates the influence of hedonic motivation and influencer marketing on
purchase decisions, with Fear of Missing Out (FOMO) as a mediating variable, in the context …
purchase decisions, with Fear of Missing Out (FOMO) as a mediating variable, in the context …
The Influence of Employees' Attitudes Towards Implementing Financial Management Information Systems In Public Institutions In Tanzania
J Elias - The Journal of Informatics, 2024 - journals.iaa.ac.tz
Employees are the key players in successfully implementing the Financial Management
Information Systems (FMIS) in public institutions. Therefore, it is important to understand and …
Information Systems (FMIS) in public institutions. Therefore, it is important to understand and …
Beyond Gameplay: An Insight into In-Game Transaction Among Genshin Impact Enthusiasts
SP Wibowo, A Fatimatuzzahra… - 2024 International …, 2024 - ieeexplore.ieee.org
In the fast-paced gaming business driven by smartphones and social media, Genshin
Impact's exciting gameplay and in-game transactions attract gamers worldwide. During …
Impact's exciting gameplay and in-game transactions attract gamers worldwide. During …
The Influence of Live Streaming, Fear of Missing Out (FoMO), and E-WOM on Purchase Decisions in TikTok Shop
AR Alfarisi, S Sukaris - Jurnal Ilmiah Manajemen Kesatuan, 2024 - jurnal.ibik.ac.id
This study aims to analyze the influence of Live Streaming, Fear of Missing Out (FoMO), and
Electronic Word of Mouth (E-WOM) features on purchasing decisions on the TikTok Shop …
Electronic Word of Mouth (E-WOM) features on purchasing decisions on the TikTok Shop …
[PDF][PDF] Unveiling Purchase Intention Corroborate By Digital Marketing Strategy: Study Case Cosmetics Industry
IAI Pidada, NNSU Krisnanda… - Jurnal Ekonomi dan …, 2024 - ejournal.warmadewa.ac.id
The cosmetics and skincare industry has experienced significant growth in worldwide, and
this growth has also impacted Indonesia's cosmetics and skincare industry. When …
this growth has also impacted Indonesia's cosmetics and skincare industry. When …
The Impact of Social Media Marketing, Reviews and Fear of Missing Out on Purchase Intention
MT Septia, MA Surianto - Jurnal Ilmiah Manajemen Kesatuan, 2024 - jurnal.ibik.ac.id
The rapid development of digital technology has brought major changes in consumer
behavior, especially in online shopping activities through e-commerce platforms. East Java …
behavior, especially in online shopping activities through e-commerce platforms. East Java …
The influence of social comparison on purchase intention through fear of missing out and envy in Korean food in Langowan, North Sulawesi Indonesia
VG Tumiwa, CE Susanti - Technium Soc. Sci. J., 2024 - HeinOnline
This research aims to explore an in-depth understanding of the impact of social comparison
on the intention to buy Korean food through fear of missing out (FOMO) and feelings of envy …
on the intention to buy Korean food through fear of missing out (FOMO) and feelings of envy …