ABSTRAK Wardah Murtakiyah, NPM. 202013018, Analisis Faktor-Faktor Yang Mempengaruhi Kepuasan Konsumen Pada Produk Scarlett Melalui Keputusan Pembelian …
TA Karnawati - Indonesian Journal of Law and Economics Review, 2023 - ijler.umsida.ac.id
This research investigates the influence of brand image and price on consumer satisfaction in the context of cosmetic purchasing decisions through the Shopee application. Employing …