Do Good Ethics Pay Off?: CSR communication and its impact on consumer evaluations in the fine jewellery industry
M Wenning - 2021 - essay.utwente.nl
In recent years the fine jewellery industry has faced increased pressure to demonstrate its
commitment to more responsible practices, leading jewellery businesses to engage in …
commitment to more responsible practices, leading jewellery businesses to engage in …
The Need to Do Good: How to Succeed With a Green Strategy
MCO Engeland, M Breiseth - 2022 - biopen.bi.no
This master thesis investigates the effect of green initiative and brand image separately and
jointly. We hypothesize that green philanthropic behavior leads to greater perceived product …
jointly. We hypothesize that green philanthropic behavior leads to greater perceived product …