Customers' online shopping intentions have not changed in response to technological
advancements, making it difficult for businesses and marketers to invent new strategies to …

This study examines the mediating role of service quality between customer relationship
management (CRM) performance dimensions and the marketing performance of Jordanian …

Advancement of banking and financial investment has led to the rapid expansion of services
automation. The consistent increase of Artificial Intelligence (AI) usage in investment …

The current research scrutinizes the relationship between the three model commitment
components (affective, normative, and calculative commitment) and their various influences …

This research paper aims to investigate the effect of Internet of Things (IoT) on Search
Engine Optimization (SEO) by considering the mediating role of user behavior on this effect …

The moderating role of influencer endorsement and perceived monetary benefits on the
relationship between perceived risk and financial artificial intelligence services was …

The purpose of this study is to explore the role of implementing e-supply chain management
(E-SCM) on the competitive position of companies and whether implementing customer …

This study assessed the effects of website design on the intention to visit the Museum of
Parliamentary Life, and the moderating role of E-service quality and digital content in the …

The study aimed at developing a new model that integrates mobile banking service quality
in its three dimensions: information quality, system quality, and interface design quality, with …

In recent times, there has been a significant decline in hotel occupancy rates, and this is
primarily due to marketing performance. Hoteliers and the decision-makers are thus seeking …