Konten interaktif telah menjadi salah satu strategi utama dalam membangun keterlibatan
konsumen dan memperkuat kesetiaan merek dalam lingkungan digital saat ini. Artikel ini …

Purpose This study explores the pivotal role of artificial intelligence (AI) in revolutionizing
knowledge organization within Nigerian libraries. The purpose of this study is to assess the …

The marketing landscape is always changing in this day and age due to technological
breakthroughs, so it is important to comprehend these changes for theoretical and practical …

Purpose This article examines customer satisfaction in using banking services through
Artificial Intelligence (AI) in India. It addresses two questions: first, will customers perceive AI …

The advent of artificial intelligence (AI) has revolutionized service marketing, offering
unprecedented opportunities to enhance customer engagement and experience. This …

This paper explores how AI drives GCC sector retail towards the fulfillment of the UN SDGs.
Analyzing a survey conducted on 410 retail executives, using PLS-SEM, this study …

This article presents a comprehensive study aimed at analysing the impact of innovative
digital marketing tools on the promotion of dairy products. This study is relevant because of …

In the current modern age, Artificial intelligence (AI) chatbots becomes an important part for
online shopping through providing a prompt response to the customers. Along with this …

Customer engagement is a crucial system for managing business relationships with clients,
aiming to build strong alliances and enhance interactions through data analysis and …

The integration of NLP into IoT settings has emerged as a revolutionary framework,
providing consumers with a more intuitive and participatory experience. This study examines …