This essay critically reviews the existing research on wanghong studies in China. It
advocates that wanghong studies should go beyond its dominant disciplines in 'platform …

This special issue on 'Influencer Marketing: Interdisciplinary and Socio-Cultural
Perspectives' aims to discuss, problematise and stimulate debate on how influencer …

In June 2021, a girl named Du Meizhu revealed on Weibo (Chinese Twitter) of having been
emotionally and sexually abused by the top-tier idol Kris Wu. The incident gained publicity …

This study examines the platform governance of Kuaishou, a popular short‐video and live‐
streaming platform that attracts many youngsters from rural areas in China. The platform's …

ABSTRACT Sisters Who Make Waves is a popular Chinese reality show that affirmatively
centres “middle-aged” women. Given its popularity and positive framing, the show has …

To mediate the tensions between state regulation and content-creator incentives, Chinese
social media platforms have developed an interesting practice of using platform official …

Studies on digital platforms and online incivility have established that uses of humour can
lean towards cyberbullying and hate speech. Focusing on TikTok's affordances and cultures …

In contemporary China, livestreaming is one of the most popular communication
technologies, continuously shaping the digital media landscape. In order to trace the …

Influencers are gaining remarkable ground. Their content‐creation abilities, their credibility
and consumer identification all represent an added value in commercial communication …

Purpose The purpose of this study is to investigate the influence of credibility and
information quality (IQ) of online food vloggers on consumer attitude and purchase intention …