Packaging design: general framework and research agenda

A Azzi, D Battini, A Persona… - … technology and science, 2012 - Wiley Online Library
Traditionally, packaging design has had a subordinate role with respect to product design
and production systems design; however, its impact on supply chain costs and …

Strategic use of colour in brand packaging

H Kauppinen‐Räisänen - Packaging Technology and Science, 2014 - Wiley Online Library
This paper explores the little‐known issue of the functions of packaging colours, specifically
how colours help to capture consumers' attention and affect perceptions at the point of …

Sustainable consumption models for customers: Investigating the significant antecedents of green purchase behavior from the perspective of information asymmetry

TW Chang, YS Chen, YL Yeh, HX Li - Journal of Environmental …, 2021 - Taylor & Francis
With the increase in global climate change, governments, relevant interest groups, and
customers have begun to focus on environmental issues. This awakening of green …

The psychology of colour influences consumers' buying behaviour–a diagnostic study

JS Kumar - Ushus Journal of Business Management, 2017 - journals.christuniversity.in
Colour plays an important role in marketing products. It is a powerful marketing tool that
influences consumer purchases in many aspects. Marketers must explore the harmony of …

The role of food packaging design in consumer recycling behavior—A literature review

B Nemat, M Razzaghi, K Bolton, K Rousta - Sustainability, 2019 - mdpi.com
Household waste sorting at the source is an essential part of the waste management system
in many countries. Correct sorting of this waste, including food packaging waste, is cost …

Consumer knowledge and acceptance of “algae” as a protein alternative: A UK-based qualitative study

C Mellor, R Embling, L Neilson, T Randall, C Wakeham… - Foods, 2022 - mdpi.com
Overconsumption of meat has been recognised as a key contributing factor to the climate
emergency. Algae (including macroalgae and microalgae) are a nutritious and sustainable …

Research on the design of and preference for collection modes of reusable takeaway containers to promote sustainable consumption

X Jiang, M Dong, Y He, J Shen, W Jing, N Yang… - International journal of …, 2020 - mdpi.com
The development of the online to offline business has accelerated the growth of the online
food ordering market in China. The widespread use of disposable takeaway containers has …

The role of background color, interletter spacing, and font size on preferences in the digital presentation of a product

J Grobelny, R Michalski - Computers in Human Behavior, 2015 - Elsevier
The main goal of this research was the analysis of persons' attitudes toward digital graphical
information regarding various types of smartphone's virtual package designs. Sixty students …

Investigating the relationship among the Kansei-based design of chocolate packaging, consumer perception, and willingness to buy

S Maleki, SF Amiri Aghdaie, A Shahin… - Journal of Marketing …, 2020 - Taylor & Francis
In this article, the influence of two design variables of chocolate packaging, ie, material and
graphic, has been examined on consumer impressions and willingness to buy. Kansei …

Packaging design elements and consumers' decision to buy from the Web: A cause and effect decision‐making model

H Al‐Samarraie, A Eldenfria, JE Dodoo… - Color Research & …, 2019 - Wiley Online Library
Recent advances in e‐commerce have resulted in significant progress being made toward
strategies, requirements, and the development of various mechanisms aimed at influencing …