Dijitalleşme ve internetin artan kullanımı nedeniyle, giderek daha fazla insan birbirleriyle
iletişim kurmak için sosyal medyayı kullanmaktadır. Günümüzde 3, 6 milyardan fazla kişi …

E-commerce saw a paradigm shift during COVID. Consumers turned to online shopping
when pandemic lockdowns caused brick-and-mortar stores to shut for extended periods …

The platform industry is currently on the rise, and with so many platforms, acquiring users
and getting them to engage can be challenging. To address this, many platforms are relying …

As a dynamic way to raise funds for professional and private projects in recent years,
crowdfunding has made tremendous progress, especially through online platforms …

Today, the issue of development of the tourism industry is becoming increasingly relevant,
as this industry is an important component of the economic system of each country. External …

Influencer Marketing has become a trend recently. Influencers have loyal fan bases who
trust their taste in products and support them through their endorsements. With the rising …

Due to the rapid growth of social media, brands have reinvented their marketing strategies,
with a goal to engage with their various consumers more by creating value and adding two …

Social media influencers (SMIs) today play a pivotal role in shaping consumer behaviors:
This influential capacity presents a unique opportunity to channel efforts towards promoting …

Current research about crowdsourcing covers industries like food systems or logistics,
leaving out the possible impact of crowdsourcing on sustainable retail. The debate about the …

Social media has become a significant platform that meets consumers' information,
entertainment, and socialization needs in today's world. In this dynamic environment …