Membangun Loyalitas Pelanggan: Peran Kepuasan dalam Menghubungkan Kualitas Produk dan Promosi

R Yuliati, N Hidayati, S Asiyah - Jurnal Nusantara Aplikasi …, 2024 - ojs.unpkediri.ac.id
Abstrak Tujuan Penelitian: Penelitian ini bertujuan untuk mengetahui pengaruh langsung
dan mediasi antara kualitas produk dan promosi terhadap kepuasan pelanggan dan …

THE INFLUENCE OF SECURITY, PERCEIVED USEFULNESS, AND PERCEIVED EASE OF USE ON THE ADOPTION INTENTION OF FINTECH AMONG …

J Juliyanti, AP Prima - JURNAL CAFETARIA, 2024 - ejurnal.universitaskarimun.ac.id
The growing prevalence of financial technology (fintech) across various sectors extends to
students, presenting them as potential users. This study aims to assess the impact of …

The Effect of Brand Perception, Brand Communication, Product Packaging, and Product Placement Towards the Purchase Intention of Kopiko in Medan

J Jesslyn, N Wizanska, RA Tanaga… - … : Proceedings of the …, 2023 - books.google.com
Numerous scholars have undertaken research into marketing strategy and branding, aiming
to uncover relationships between various factors. Their goal is to examine how specific …

PENGARUH INSENTIF DAN CITRA PERUSAHAAN TERHADAP LOYALITAS MEMBER PADA PT. MELIA SEHAT SEJAHTERA DI KABUPATEN CIANJUR

N Zulyanti, Y Daryati, MA Fata - Neraca: Jurnal Ekonomi …, 2025 - jurnal.researchideas.org
Dalam era persaingan bisnis yang semakin ketat, perusahaan-perusahaan harus mencari
cara untuk mempertahankan dan meningkatkan citra mereka di mata konsumen. Citra …