In today's highly dynamic and interactive business environment, the role of “customer
engagement”(CE) in cocreating customer experience and value is receiving increasing …

The emergence of the World Wide Web, smartphones, and computers has transformed the
world and enabled individuals to engage in crimes in a multitude of new ways …

Why do Americans have such animosity for people who identify with the opposing political
party? Jaime E. Settle argues that in the context of increasing partisan polarization among …

The adoption of information and communication technology (ICT) applications for the
development of innovative, sustainable, and smart cities has become a new model for …

This paper examines the evolution of citizen coproduction in the age of social media, web
2.0 interactivity, and ubiquitous connectivity. The paper first discusses the re-emergence of …

Organizations are increasingly seeking customer participation and engagement with their
brands. Despite significant practitioner interest, scholarly inquiry into the 'customer brand …

With its conceptual roots in fields including psychology and organisational behaviour, the
engagement concept is emerging in the marketing literature, with preliminary research …

Purpose–Understanding the role and implications of information and communication
technology (ICT) in service is the key research priority for service science and the …

As more and more marketers incorporate social media as an integral part of the promotional
mix, rigorous investigation of the determinants that impact consumers' engagement in …

This paper tests the extent to which social media is shaping civic engagement initiatives to
build trust among people and increase trust in their institutions, particularly the government …