Social media has transformed the way tourism-related information is generated and
distributed. While previous studies have focused largely on the benefits of social media for …

This paper makes the case that there is considerable untapped potential for qualitative
research to make theoretical contributions that will advance our collective insights on …

The Circular Economy has been posited as a solution to the rise of environmental
decimation with growing global economic prosperity, by introducing new systems of …

While previous research has mobilized sociological and psychological readings of the body,
this study considers it ontologically as the ultimate place we must live in, with no escape …

Our title plays with the promise on certain consumer goods packages of “no assembly
required,” but in fact we call upon the reader to assemble new theories rather than rely on …

Calls for research contribution and demands for original theories have become visibly and
audibly louder in review processes over the last two decades. In interpretivist marketing and …

This study examines the role of emotions and empowerment in the destigmatisation of
disability. We draw on 12 in-depth interviews with professional disabled athletes and a …

Advertisers face longstanding challenges—perhaps more acute under shifting cultural and
gender forces such as the global# metoo movement—in creating gendered messages. This …

Sharing economy platforms mediate exchanges between service providers and consumers.
The experiences of service providers in the sharing economy have been extensively …

Past research shows that successful consumer learning takes place in environments that
support cooperative communities of practice, that enable access to refined didactic …