Contemporary commentators describe the current period as “an era of fake news” in which
misinformation, generated intentionally or unintentionally, spreads rapidly. Although …

Much like a viral contagion, misinformation can spread rapidly from one individual to
another. Inoculation theory offers a logical basis for developing a psychological “vaccine” …

The growing presence of social media influencers (SMIs) is increasingly modulating
consumer behaviour in the travel industry. Trust is a vitally important topic in influencer and …

As AI-powered systems increasingly mediate consequential decision-making, their
explainability is critical for end-users to take informed and accountable actions. Explanations …

The COVID-19 pandemic went hand in hand with what some have called a “(mis) infodemic”
about the virus on social media. Drawing on partisan motivated reasoning and partisan …

Purpose In spite of the increasing organic and interactive marketing activities over social
media, a general understanding of the source credibility of voluntary user-generated content …

In a study conducted across an urban school district, we tested a classroom-based
intervention in which students were taught online evaluation strategies drawn from research …

Purpose The continued evolution of influencer marketing has created a need to better
understand influencer marketing effectiveness. With brands increasingly partnering with …

The aim of this research is to synthesise findings from existing studies on the characteristics
of source credibility of electronic word of mouth (eWOM) communications in a single model …

To be an informed citizen in today's information-rich environment, individuals must be able
to evaluate information they encounter on the Internet. However, teachers currently have …