The new technological advances achieved during the last decade allowed the scientific
community to investigate and employ neurophysiological measures not only for research …

Proper design has become a critical element needed to engage website and mobile
application users. However, little research has been conducted to define the specific …

Abstract mHealth under the umbrella of eHealth has become an essential tool for providing
quality, accessible and equal health care services at an affordable cost. Despite the …

The prevalence of online social networks has given rise to the emergence of social media
influencers (SMIs), so-called “Internet celebrities”. Celebrity endorsement, which can be an …

Unlike general e-business, e-commerce livestreaming innovatively enables anchors to use
instant social functions to communicate with viewers and present products in more vivid …

Generational theory posits that generational cohorts develop similar attitudes and beliefs.
Gen Y, Millennials, will become the largest customer segment for hotels worldwide. This …

Due to the low adoption rate of mHealth apps, the apps designers need to understand the
factors behind adoption. But understanding the determinants of mHealth apps adoption …

This study examines the roles of the gratifications sought and of narcissism in content
generation in social media and explores the generational differences in motivations and in …

Eye Tracking for User Experience Design explores the many applications of eye tracking to
better understand how users view and interact with technology. Ten leading experts in eye …

Online shopping is becoming one of the most popular applications on the Internet. Websites
are the important interfaces in HCI (Human–Computer Interaction). Website design …