In a short span of time since its introduction, generative artificial intelligence (AI) has garnered much interest at both personal and organizational levels. This is because of its …
X Cheng, X Zhang, J Cohen, J Mou - Information Processing & …, 2022 - Elsevier
Text-based chatbots are being touted as a disruptive innovation with unprecedented business potential. However, frequent failures in human–chatbot conversations have led to …
MS Alzaidi, G Agag - Journal of Retailing and Consumer Services, 2022 - Elsevier
The COVID-19 pandemic has disrupted the customers habits of purchasing as well as shopping behaviours. This study seeks to develop an integrated model of the critical role of …
G Maheshwari - Education and Information Technologies, 2024 - Springer
ChatGPT, an extensively recognised language model created by OpenAI, has gained significant prominence across various industries, particularly in education. This study aimed …
Y Gao, H Liu - Journal of Research in Interactive Marketing, 2023 - emerald.com
Purpose Artificial intelligence (AI) technology has revolutionized customers' interactive marketing experience. Although there have been a substantial number of studies exploring …
Artificial intelligence has the potential to transform many application domains fundamentally. One notable example is clinical radiology. A growing number of decision-making support …
Given the tremendous potential and influence of artificial intelligence (AI) and algorithmic decision‐making (DM), these systems have found wide‐ranging applications across diverse …
R Cai, LN Cain, H Jeon - International Journal of Contemporary …, 2022 - emerald.com
Purpose Extending the technology acceptance model (TAM) to a new context, the purpose of this paper is to propose an integrative model of the brand of artificial intelligence-enabled …
Virtual influencers are gaining prominence as a way of attracting people's attention on social media, but limited research has been conducted on this subject. In this research, we explore …