With the emergence of new transport technologies, ride-hailing services have become
increasingly popular around the world in recent years. Particularly in developing countries …

The study explore low cost and full service airline consumers' perception of value for money
and service quality, and its influence on behavioural intention in the perspectives of means …

The goal of this study is to identify the interrelationships between service quality, customer
satisfaction and customer loyalty in the retail banking sector in Hong Kong. The study also …

The worldwide annual expenditures for cosmetics is estimated at US $18 billion, and many
players in the field are competing aggressively to capture more and more markets. The …

This paper describes a study of status consumption and price sensitivity. The pervasive
desire for social prestige motivates consumers to pay higher prices for goods that confer …

Retail markets have been one of the most rapid growing markets in the world for the last
decade; to stay competitive, retailers use effective sales promotions tools and that become a …

Background: The research study is concentrated on the customer reliability of organized
retail stores in Tiruchirappalli Town. Retailing occupies a key role in our economy …

Rapidly changing market conditions and the competitiveness of market players is forcing the
“all what you need one roof retail concept” businesses to look for various tactics to attract as …

Sales promotions are generally looked at as tools that undermines the brand; yet a tool that
is necessarily meant to speed up sales. Consumer sales promotion take up a large share of …

The purpose of the study is to examine relationships between brand equity and brand loyalty
(comprising attitudinal and behavioural) which is not well explained in the marketing …