Smartphone purchases during the Covid-19 pandemic increased for a niche purpose, online
learning. The demand was critical for retailers to understand niche market's needs, wants …

Abstract—The study focuses on purchasing intention factors such as product, price, place,
promotion, and buying experience influencing undergraduate students to buy the smart …

This study focused on discovering the benefits or importance of consumer engagement to
both organizations that carry out consumer engagement activities and the consumers on …

This study investigated smartphone preference among undergraduate and postgraduate
students in Nigerian universities. Specifically, the study examined the extent to which …

This study examined social media marketing and purchase decision of Smartphone users in
Lagos State, Nigeria, with a focus on Samsung and Apple iPhone. Quantitative research …

The study of consumer behaviour is crucial in marketing because it helps marketers to
understand consumers' expectations regarding a product. Since the mobile phone industry …

Understanding consumer behaviour is necessary for successful marketing of any product.
Understanding gender differences on attitude and purchasing intention is vital in providing …

Sažetak Cilj ovog rada je bio spoznati odrednice potražnje za pametnim telefonima među
studentskom populacijom. Istraživanje je provedeno nad 99 studenata Ekonomskog …

Dunia saat ini sedang mengalami keadaan darurat dalam hal kesehatan akibat adanya
pandemi Covid-19 yang merupakan virus yang saat ini melanda seluruh dunia, termasuk …