Marketing is an applied science that tries to explain and influence how firms and consumers
behave in markets. Marketing models are usually applications of standard economic …

Mainstream analysis of economic behavior assumes that economic incentives can shape
behavior even when individual agents have limited understanding of the environment (see …

Game theory, the formalized study of strategy, began in the 1940s by asking how
emotionless geniuses should play games, but ignored until recently how average people …

Over the last few decades behavioral economics has revolutionized the discipline. It has
done so by putting the human back into economics, by recognizing that people sometimes …

Previous data from experiments on market entry games, N-player games where each player
faces a choice between entering a market and staying out, appear inconsistent with either …

This chapter is about experiments that study aspects of organizational structure and
economic performance. Relative to field studies using empirical data, experiments often …

We investigate the effects of leadership in a four‐player weak‐link game. A weak‐link game
is a coordination game with multiple Pareto‐ranked Nash equilibria. Because the more …

We examine theoretically and experimentally how competitive contribution-based group
formation affects incentives to free-ride. We introduce a new formal model of social …

We study a class of queueing problems with endogenous arrival times formulated as non-
cooperative n-person games in normal form. With multiple equilibria in pure strategies, these …

We introduce a two‐player, binary‐choice game in which both players have a privately
known incentive to enter, yet the combined surplus is highest if only one enters. Repetition of …